Osvaldo "Oz" Rodriguez is a seasoned entrepreneur, business strategist, and technology innovator with more than 30 years of experience building, scaling, and consulting businesses across multiple industries. As the CEO and President of UpPluck Social LLC, Oz leads a growing organization focused on helping businesses leverage digital marketing, artificial intelligence, virtual staffing, and business automation to accelerate growth and improve operational efficiency.
Throughout his career, Oz has owned, operated, acquired, and successfully exited numerous businesses, giving him firsthand experience in the challenges and opportunities faced by small and mid-sized organizations. His practical business knowledge, combined with his passion for innovation, has made him a trusted advisor to business owners, executives, entrepreneurs, and nonprofit organizations throughout the United States.
Under Oz's leadership, UpPluck Social has expanded into a multi-division organization that includes OwlHoot Media, a digital marketing agency; Pipeline Navigator AI, an AI-powered customer engagement and automation platform; and VAS360, a virtual assistant staffing company providing affordable workforce solutions to growing businesses.
Oz is widely recognized for helping organizations implement emerging technologies in practical ways that produce measurable business results. His expertise includes business growth strategy, sales and marketing systems, customer acquisition, automation, artificial intelligence, operational improvement, advisory board development, and strategic partnerships.
Beyond his business ventures, Oz is deeply committed to economic development and entrepreneurship. He actively supports small business growth initiatives, startup incubators, community organizations, and educational programs designed to empower business owners with the tools and knowledge needed to succeed in today's rapidly changing marketplace.
Known for his energetic leadership style, entrepreneurial mindset, and commitment to helping others succeed, Oz continues to champion innovation while creating opportunities for businesses to grow, adapt, and thrive in the digital age.
Mission: Helping businesses respond faster, operate smarter, and grow stronger through technology, strategy, and innovation.
