Peter Adderton is the Founder and CEO of MobileX, the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. Adderton’s visionary approach is rooted in his deep understanding of consumer needs and market dynamics. With MobileX, he created the first and only wireless provider that uses AI to analyze a customer’s actual behavior, forecast their usage and recommend the most efficient plan based on their needs.
Adderton has been fighting to make wireless service affordable and accessible for over two decades. He founded Boost Mobile in 2000 in Australia, which expanded to New Zealand, Canada, and the United States. Boost became one of the fastest-growing wireless brands with annual revenues exceeding $500 million and over five million subscribers. Boost Mobile USA, purchased by Nextel in 2004 and later acquired by Sprint, is now a top mobile brand with over $2 billion in annual revenues. Adderton remained a director and the largest shareholder of Boost Mobile Australia until December 2024, when he sold the company to Telstra for $94 million. His vision and leadership established Boost as Australia’s leading youth-focused wireless brand.
In 2011, Adderton co-founded Mandalay Digital (Digital Turbine), growing the business from scratch and ultimately taking it public as a NASDAQ-listed company. Digital Turbine’s technology platform has been adopted by over 30 mobile operators and OEMs worldwide. He also founded Amp’d Mobile, pioneering the concept of a wireless carrier as a mobile entertainment company, earning the “Entertainment Marketer of the Year” award in 2006 by Ad Age.
Peter Adderton’s legacy of innovation and consumer advocacy continues with MobileX, delivering next-generation wireless services to its customers.
